For pets with different personalities.
And the humans who love them.
Some pets take three days to decide whether they like a new toy. Some pets decide in three seconds. Keke and Seven couldn't be more different. One is a thoughtful, opinionated tabby cat. The other is a golden retriever who believes everyone and everything is a potential best friend. Between them, they've helped shape everything we do.
Keke is a tabby cat with very strong opinions.
She ignores toys she doesn't like. Rejects beds she didn't choose. And somehow always finds the warmest place in the house.
Her human, Yan, is constantly wondering if there's something new Keke might enjoy. A toy. A scratcher. A tunnel. Another toy.
Sometimes because Keke looks bored. Sometimes because another cat on the internet looked happy using it. Sometimes for no reason at all except: "Maybe Keke would love this."
Like many pet parents, Yan often worries whether she's doing enough. Keke reminds her daily that cats will make their own decisions anyway.
Seven is the opposite.
Everything is exciting. Every guest is a friend. Every package is hers. Every toy deserves immediate investigation.
Her human, Nicole, has learned that life with a golden retriever requires structure. A bored dog can become surprisingly creative. A dog with too much energy can redesign furniture without permission.
For Nicole, great pet products aren't just fun. They're tools for enrichment, exercise, training, and a happier life together.
Seven, meanwhile, believes all products should first be tested by chewing them.
As friends, we noticed something.
We approached pet parenting very differently.
Yan always asks: "Will my pet enjoy this?" Nicole always asks: "Will this actually work?"
One looks for delight. The other looks for practicality.
Somewhere between those two perspectives, Keke & Seven was born.
We wanted to create a place where pet products could be both useful and joyful. Products that fit naturally into real homes. Products pets genuinely enjoy. Products we'd happily buy again ourselves.
Every product must pass four tests.
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Keke Approved Would our picky cat actually use it?
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Seven Approved Would our enthusiastic dog enjoy it?
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Human Approved Would we buy it again ourselves?
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Home Approved Would it still look good in a real living room?
If the answer isn't yes, it doesn't make the cut.
Thank you for stopping by.
Whether you're shopping for a playful puppy, a stubborn cat, or simply someone who makes your house feel like home, we're glad you're here.
Love, Yan, Nicole, Keke & Seven