Some dogs treat winter like the best season of the year. Others start shivering before you've even left the front door.

So, do dogs actually need clothes?

The answer isn't simply yes or no. It depends on the dog.

At Keke & Seven, we don't believe dogs should wear clothes just because they're cute. A well-fitted coat can make cold walks more comfortable, but unnecessary clothing can also make dogs too warm, restrict their movement, or irritate their skin.

If you're wondering whether your dog needs an extra layer this season, here's a practical guide to help you decide.

 

Do Dogs Really Need Clothes?

Every dog is different.

Whether a dog needs clothing depends on several factors:

● Their breed

● Coat type

● Age

● Health

● The outdoor temperature

● Wind and rain

● How long they'll be outside

Some dogs benefit from an extra layer. Others are already wearing the perfect winter coat nature gave them.

Learning the difference is one of the simplest ways to keep your dog comfortable.

 

Dogs That May Benefit from Wearing Clothes

Small, Short-Haired Breeds

Breeds such as Chihuahuas, French Bulldogs, Pugs, Toy Poodles and Bichon Frises generally lose body heat faster than larger or thicker-coated dogs.

Because they have less insulation, they may become uncomfortable during cold winter walks, especially on windy or damp days.

 

Puppies and Senior Dogs

Young puppies are still developing their ability to regulate body temperature.

Older dogs often have slower circulation and metabolism, making them more sensitive to colder weather.

A warm coat can help them stay comfortable during outdoor adventures.

 

Dogs Recovering from Illness or Surgery

When a dog is healing, its body is already working hard.

Providing a little extra warmth outdoors can help prevent unnecessary stress from the cold, particularly if your veterinarian recommends limiting exposure to low temperatures.

 

Hairless Breeds

Breeds like the Chinese Crested and Xoloitzcuintli (Mexican Hairless Dog) have very little natural insulation.

For them, appropriate clothing is often an important part of staying comfortable during cooler weather.

 

Dogs That Usually Don't Need Clothes

Some dogs are naturally built for the cold.

Breeds such as the Siberian Husky, Alaskan Malamute and Samoyed have dense double coats designed to trap warm air while protecting against wind, snow and moisture.

Adding another layer can actually reduce the effectiveness of their natural insulation and may cause them to overheat.

The same is often true for many healthy adult Golden Retrievers, German Shepherds and Border Collies with full, well-maintained coats.

Of course, every dog is an individual. Age, health and weather conditions still matter more than breed alone.

 

Is There a Temperature That Means Dogs Should Wear Clothes?

Not exactly.

There isn't a universal temperature at which every dog should wear a coat.

Instead of focusing on the thermometer alone, many veterinarians and animal welfare organisations recommend watching your dog's behaviour.

Signs your dog may be feeling cold include:

● Shivering

● Slowing down during walks

● Reluctance to keep walking

● Frequently lifting their paws

● Curling up tightly

● Cold ears or belly

If your dog seems comfortable, alert and happy, they may not need an extra layer at all.

 

Can Wearing Clothes Cause Problems?

Yes, if they're worn for the wrong reasons or for too long.

Poorly fitting clothing can:

● Restrict natural movement

● Cause overheating

● Trap moisture against the skin

● Create friction that leads to irritation

● Mat long coats through repeated rubbing

That's why we see dog clothing as outdoor gear, not everyday indoor wear.

If your home is warm, it's usually best to remove coats once you're back inside so your dog's skin and coat can breathe naturally.

 

How to Choose the Right Dog Coat

A good coat should keep your dog comfortable without getting in the way of being a dog.

Here are a few things worth paying attention to.

 

Measure Your Dog Properly

Body weight alone isn't enough.

Two dogs weighing the same can have completely different body shapes.

Before buying, measure:

● Neck circumference

● Chest circumference (the widest part behind the front legs)

● Back length (from the shoulders to the base of the tail)

If your dog's measurements fall between two sizes, choosing the slightly larger option is usually the safer choice.

A little extra room is far more comfortable than clothing that's too tight.

 

Choose Comfortable Fabrics

Soft, breathable materials are always the best choice.

For warmer months, lightweight cotton or linen blends work well.

For colder weather, fleece-lined fabrics that remain breathable are often a good balance of warmth and comfort.

Before putting any clothing on your dog, check the inside for rough seams, loose threads or anything that might rub against the skin.

It's also worth avoiding coats with small decorative buttons, beads or detachable accessories, as curious dogs may chew or swallow them.

 

Watch Your Dog's Reaction

Every dog reacts differently to wearing clothes.

For first-time wearers, start with just a few minutes indoors before heading outside.

If your dog seems relaxed, gradually increase the time.

If they:

● Keep scratching at the coat

● Freeze or walk stiffly

● Rub themselves against furniture or the floor

● Hide or appear unusually withdrawn

it's a good sign the clothing isn't comfortable.

Sometimes a lightweight bandana or festive bow tie is all a dog is happy to wear, and that's perfectly fine too.

 

Dressing Up for Holidays

Christmas jumpers.

Halloween capes.

A festive red scarf for Lunar New Year.

There's nothing wrong with celebrating special occasions with your dog.

Some of our favourite family photos include dogs wearing tiny seasonal accessories.

The important part is remembering that the celebration should be enjoyable for them as well.

A few simple tips:

● Keep festive outfits for short periods.

● Remove them once photos or celebrations are finished.

● Avoid costumes with dangling parts that could be chewed.

● If your dog seems uncomfortable or stressed, don't push for one more photo.

No picture is worth making your dog unhappy.

 

A Final Thought

We think choosing dog clothing isn't really about fashion.

It's about paying attention.

Paying attention to the weather.

To your dog's body language.

To what helps them feel safe, comfortable and confident.

Some dogs genuinely appreciate an extra layer on a cold winter walk.

Others are happiest exactly as they are.

The best outfit isn't necessarily the cutest one.

It's the one your dog hardly notices because it lets them keep doing what they love most: sniffing every hedge, chasing every leaf, and walking happily beside the people they trust.